Marketplaces for digital content
Talking with Juan Ignacio on his project ivoox I just can get back to the two opportunities I believe media have: licensing and concentration. Ivoox is another distributor playing in the field of licensing content paid on commision. Personally, I have a completely positive idea on these kind of businesses and I do believe we have to prepare our contents to being distributed by them. We may need auditors to check that rights owners are properly paid, but we have to firstly have our contents ready. I do believe aggregators, distributors, are what we, media, need right now.
A content distribution business that pays media based in commission is not a new idea, we got many people trying it already. What is new is that ivoox is dedicated to just audio (it is a kind of youtube just for audio but with an intention of respecting copyrights from the begining) and that it is very well executed apparently. Intercom is backing this project, so, it will probably succeed.
I would like to have a list of content marketplaces as complete as possible in order to follow their evolution. If you find content marketplaces or distributors that are out of this list, please, let me know so we can have a comprehensive list if possible. It will be very intersting to go through these sites trying to analyze what they do:
I have no doubts that right owners will be very soon easily rewarded by the revenues they generate and as content marketpalces mature, we will see that some players will win and a concentration on demmand and supply in a few marketplaces. I do think that following the evolution of content marketplaces is a way to understand where are we moving in terms of intelectual property rights management not just within Internet, but in any available platform.
2 comments
Just only thanks the post and your thoughts about iVoox, and of course, I totally agree about your vision and possibilities in Digital Content Marketplaces.
In the particular case of iVoox, and due to its component around audio (a segment not as well developed as video), I think it adds another interesting plus: usability, in the term of helping the Media to reach new audiences, and helping the user to reach the final mile.
Without the need of a feeder reader program, you can go easily browsing audios, and carrying those that interest you to the playlist, from where you decide if to listen in the PC or to download.
Ivoox really looks like a promising product. I am really happy to see it growing. Have a look to spotify and check potential synergies with music providers, I think ivoox may well complement a music site like deezer, spotify or similars.
Best Wishes, and good luck with ivoox!