Highlights from Business Side (The New York Times memo)

The Nieman Journalism Lab found a very interesting internal document from The New York Times that can give us a very quick and complete idea on all issues ar0und their worries and work progress in business sustainability. (I would love to access that document monthly ).

I would firstly like to point out a sentence that is really significant of a view on media sustainability,  and it is just the fact to assume our two sided business:

The end result must be that we serve the high expectations of our customers, both readers and advertisers.

It is a simple but clear statement and reminds us who pays our salaries, that’s all.

The document reviews:

- How they did  capitalized american elections. This part is just an ABC on how they: sold more printed newspaper, increased their online audience, spread their social networking, and empowered their heavier users by an event.

- What is going on with top advertisers

- The New York Times Store will sell grow around 30% to 40% YoY based on: memorabilia, fine arts, and also Obama merchandise. It is very helpful to understand their focus in The NYT Store by having a look to their spot: ( you can get the file here)

It is unusual to find internal documents on business execution in media companies and that is the reason why it is interesting.