Searching as a commodity (againg and probably soon). (watchout kosmix)

We know Google are great, and so, why to reinvent what they do? A search engine gets information for free because it’s offering a service: search. The same way they get information, you may get their service to offer again final information in a different way.

This seems to be a response to google supported by Time Warner and Jeff Bezos: kosmix. It’s a kind of Metha-aggregator that just gets the information from sources and converts it into its own information. And, what is the relevance of this?

We thought we were becoming service providers with outstanding product while taking the contents of the others, but then, someone else comes and gets your service and try to make it a commodity to finally also offering the contents of the others. Search engines converted content into commodities and new search engines are trying to convert older searching into a commodity? It seems to be a very feasible and reasonable answer. And… if search engines did not have problems getting other contents to build on their business, now they got no argument to claim someone else is using their service in order to offer another one… and they try to clean up results: no SEO influences, not such information floods in order to getting lost.

Building in existing aggregators and search engines to improve our search experience is a very reasonable next step that makes sense. At the same time, these new solutions will be improved by others getting into a (hopefully) never ending process of search improvement, but… what is more relevant: inverting again the situation and getting back search as a commodity solution, and (maybe) content will be again a king.

Kosmix is trying just to do that, and it will be a first mover into a trend: building on existing services to offer improved services.

As content structuring business get harder into improving search and fighting each other, content suppliers (media business) will have less capacity to influence their own positioning in such places. That will make, probably, that established brands and those who are at the root of the news, will get more relevance.

A fierce competition in media structuring is definitely good news for media users, and so, for media business. Welcome kosmix, and welcome to all those coming business that will use existing content structuring services to improve them.