An inspiring vision on media business development: Hulu CEO Jason Kilar

From a really interesting interview of Hulu CEO, Jason Kilar, 3 remarkable ideas in terms of new media business development:

- global vision

- user behaviour transformation: 1 they may look for advertisers themselves, and 2 they will just be conected, it is unnecessary to continue donwloading information if it is available online.

- business venturing without the weight of a company culture legacy.

1st. Hulu’s global vision. Who will marry them in other countries?

The concept of Hulu is predicated on being a global business. Our mission statement describes us helping people to find and enjoy the world’s premium content wherever and however they want. That will be predicated on finding the right partners and having a business model that enables us to create value for advertisers, content partners and our shareholders.

We are able to measure on a daily basis (mostly geo-filtered access logs) what the latent demand might be for content all over the world for a Hulu service overseas. We are obsessed about it. The majority of our team has worked in global positions; I was global when I worked at Amazon.

2nd. Hope that users search directly for products and advertising themselves. (That would really be a revolution, because that would make the user to be searching for the advertising, contrary to what happened so far).

We have been very fortunate to go from 10 charter advertisers to over 100. I would not be surprised if that number in the fullness of time gets to be over 1,000 advertisers. That’s when you can have a substantial body of advertisers in any one category for users to choose from if they are interested in a product. So, the thing we have to drive is the volume of advertisers.

3rd. downloading contents is nonsense in a 24×7 connected society (I totally agree)

I absolutely believe the streaming business is and will be a bigger business than content downloads.

4th. disruptive venturing culture

The fact that we are a start-up is a very big advantage in that we are not dealing with an existing or legacy culture we are trying to refashion.

The interview is here