Too late for selling contents through physical locations

According to CNET Sony intends to sell contents through kiosks. It is an initiative for Philippines, Thailand and Vietnam. In fact, this is a service they offer through Internet in many other countries.

Mixed models (digital delivery good sold in a physical location) could be a good starting point several years ago to let people connect a cable and bring contents back home, but it seems late for trying it. Interestingly, they are trying to make in countries that are behind pioneers in Internet literacy (to some extent, only).

Maybe, this is an experiment in how technology availability could influence consumers’ behaviour (and demonstrate the theory that piracy won because of its first mover advantage) and that is why this can be interesting. But, with their expensive pricing, it seems unlikely they will do it.

Let’s see!