Increasing contents value through convergence

Changing contents formats and structure in order to create new and more “sellable” products is a possibility for incremental revenue generation we should follow up closely. Digital Newsbook Publishing Project is an attempt to standarize a format so that dynamic contents from newspapers can be brought into more “static” devices like e-readers. That means, trying to adapt contents to an additional user experience taking into account current multiplatform realities. This way of distributing contents, even when it could theoretically cannibalize part of our business is basically an incremental channel. It is similar to creating podcasts from texts.

There is a value creation adapting contents to different usages and platforms, this is widely known. Opening up to allow others to use contents to find new ways of selling them, for the moment, is the right thing to do to encourage research on contents monetization before doing things in-house. Allowing third parties to innovate with our contents is a way of fostering research in our business, and doing it together with our competitors’ just underline that coopetition and media convergence that we have repeatedly outlined. 

Getting more juice from our created contents is the only way of capitalizing (and demonstrating) our higher quality contents.

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By the way, after stop posting any original contents, I am back. I have been preparing my GMAT (I got 660 in my first attempt) and my TOEFL (still waiting for results).