BEST PRACTISE: NYtimes – Linkedin integration. Simple, bright.

I am not the most optimistic when talking and judging online media, and so, it is my pleasure to find things well executed and effective as it is the case of the NYtimes – Linkedin integration announced nearly a year ago. Probably, what I found has been applied for months, but it was today when I realized it.

When surfing Nytimes (I am registered and identified) they offer me the following:

Just by clicking, they send me to linkeding and I find this:

And then, if I visit nytimes, there it is, a module of News for Media Professional, and probably I have got flagged and segmented in both databases.

It is interesting to follow the outcomes and practical applications of announced deals. In this case, this is just something very simple and being made in other cases, like widely developed with facebook connect.

The capacity to move settings, profiles and to integrate contents seems simple for the final user and easy, but for those of us who work inside media companies, it is like art. Just like a pianist has hundreds of hours of work before performing, making such simple things like this integration is a consequence of a planing and later a bright execution and it is showing that they are clear on what they are doing. It is a very positive signal, and it is this knowledge what will probably end  up setting a future barrier to entry into this business.