http://www.mediosenlared.es/2009/09/02/an-interesting-vision-humpty-dumpty-media-by-rob-brazell-2/ Comentarios personales sobre la gestión en la red de empresas periodísticas Wed, 25 Aug 2010 09:39:02 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.mediosenlared.es/2009/09/02/an-interesting-vision-humpty-dumpty-media-by-rob-brazell-2/comment-page-1/#comment-104 Launching a new product? let’s then make the numbers first — Sustainable Online Media Mon, 14 Sep 2009 07:55:24 +0000 http://www.onlinemedia.es/?p=656#comment-104 [...] RB: I follow the headlines with interest as media giants continue to purchase large, growing on-line communities. A lesson already learned is that page views do not equal legitimate advertising impression opportunities. Merely owning the asset of an Internet community does not implicitly afford the owner the right to interrupt the activity that creates the community in the first place. Remember the early lessons learned? The congregation of humans, on-line or in-line does not necessarily translate into willing advertising consumers. [...] [...] RB: I follow the headlines with interest as media giants continue to purchase large, growing on-line communities. A lesson already learned is that page views do not equal legitimate advertising impression opportunities. Merely owning the asset of an Internet community does not implicitly afford the owner the right to interrupt the activity that creates the community in the first place. Remember the early lessons learned? The congregation of humans, on-line or in-line does not necessarily translate into willing advertising consumers. [...]

]]> http://www.mediosenlared.es/2009/09/02/an-interesting-vision-humpty-dumpty-media-by-rob-brazell-2/comment-page-1/#comment-103 Vouchacha, or… remembering Rob Brazell | Sustainable Online Media Sat, 12 Sep 2009 12:22:47 +0000 http://www.onlinemedia.es/?p=656#comment-103 [...] “Get me as close to the fighting action at the point-of-sale and moments of truth—on that ground will I deploy most of my resources.” Robert Brazell [...] [...] “Get me as close to the fighting action at the point-of-sale and moments of truth—on that ground will I deploy most of my resources.” Robert Brazell [...]

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