Launching a new product? let's then make the numbers first

Every time I listen something about launching a product (“editorial” product), my heart beats quicker. Normally, all those products are thought and defined by only one side of the media company and then thrown to the commercials like a hot potato. I guess this is, probably, what happened to Business Week and its social network, which, according to PaidContent  (based on NYT) has already meant more than 21 MM$ investment for no profit.

Again, let’s listen a bit more to business people. We all want free and quality journalism. If it is not sustainable in terms of business model, there will simply not be any journalism, no matter the quality.

RB:

I follow the headlines with interest as media giants continue to purchase large, growing on-line communities. A lesson already learned is that page views do not equal legitimate advertising impression opportunities. Merely owning the asset of an Internet community does not implicitly afford the owner the right to interrupt the activity that creates the community in the first place. Remember the early lessons learned? The congregation of humans, on-line or in-line does not necessarily translate into willing advertising consumers.