concentrating in the content, not in the channel
The News Corporation, the media conglomerate controlled by Rupert Murdoch, plans to hire new journalists worldwide — not to do original reporting but to rejigger copy from the company’s far-flung news outlets so it is suitable for local audiences.
News Corp. Setting Up an Internal Wire Service (nyt)
In “Moving into multiple business models” there is a very clear concept about the multiplatform reality that basically summarizes in the need for concentrating in the content and then using it in every channel insted of producing contents for a concrete channel. Now, this movement by News Corporation shows us a way to making it a reality.
2 comments
[...] in the technology when printing, but they are trying to do it now. This is, because, as said by the report we talked about before we have missed the strategic focus to compete in the channel not in the content. But, this point [...]
[...] and it is a failure of media not to work together in the channel and compete in the content (again talking about it) Remember Gerd Leonard? Why this innovation did not come from publishers [...]