Fast Flip, Twitter, Facebook Lite. Moving to a cleaner/quicker experience

Fast Flip, a way of experiencing the online media, in quicker way, without actually accessing the paper, gives a cleaner experience of reaching newspaper contents and, of course, removing advertising (a cleaner site involves less advertising).

Audience time is so valuable that whatever makes their experience more time productive can be positive. It is interesting to see how innovation is so simple: cleaning. Media webs are more and more complex full of links and contents and innovate is just cleaning up. Google made it here and Facebook did the same with Facebook Lite that moves in the direction of Twitter, another “cleaner and faster” web experience.