Wikimedia asking volunteers for their strategic plan… could media do similar calls to their audience?

After seeing this call from Wikimedia to get volunteers and experts for a strategic plan, the question would be, could some media companies do the same with their audience? The New York Times has an initiatie (in which I participate) called Insights Labs, but I do not know many other initiatives.  Incorporating talent and letting people to be part of us can also be made through volunteers.  Media companies could have a big volunteer network with the right policies and incentives. Under the principle of “give a little, get a lot” our audience could be an added-value self-service.