En el artículo de Comunidad en la Red se pone de relieve la importancia de las API y en el de NYT se ve una aplicación desarrollada gracias a su API que es bastante curiosa: New York Times Article Trender. Es una herramienta tipo google trends pero hecha con los contenidos del NYT.

Sin saber a priori dónde llegarán los desarrollos, la apertura parece una gran opción para descubrir hasta dónde pueden ir los desarrolladores con los contenidos. Esto es algo que hacen otros medios, entre los que destacan BBC y the guardian. Esta es una comparativa de artículos mencionando a Zapatero y Rajoy. El desplome de ambos al final se debe a que la herramienta acaba en el año natural y, claro, es hablar del futuro…

Happy for opening a category for best practises in this self-consumption blog, I am going to try finding and sharing more. Lets briefly talk on guardian‘s open platform, another fascinating project.

It allows using their contents even for developing commercial applications, and, from my view, they are making many things right, and it is a very intelligent move:

- To use their API they have reasonable and easy to be understood Terms & conditions .

- They do not openly ask for any compensation while being quite generous to the developer who uses guardian’s contents:

You may attach third party advertising to Your Website, which includes OPG Content, without accounting to us for any share in the revenue generated by such advertising

- They allow to access and encourage to use their Data Store where they share raw data from polls, statistics, data on public services etc.

- There is a developers group

Benefits guardian would get from this are obvious mid-term for me:

1. Maximization of external resources innovating with your own contents, allowing others to build up profitable business around your contents is a great idea and exactly the opposite to locking them, and, why not, starting up mutually profitable partnerships.

2. To some extent assuming your core is contents and not technology, while demonstrating a great flexibility to understand technology.

3. the guardian will continue to be in the edge and the eye of developers, who could play with their contents, i.e. they will learn a lot from this

With the time, many so called “traditional” media that are understanding and progressing in their concepts facing digital contents management. What is going on is wonderful, and media transformation is just happening in front of us. Every day we got news, developments, and great ideas.