After seeing this call from Wikimedia to get volunteers and experts for a strategic plan, the question would be, could some media companies do the same with their audience? The New York Times has an initiatie (in which I participate) called Insights Labs, but I do not know many other initiatives.  Incorporating talent and letting people to be part of us can also be made through volunteers.  Media companies could have a big volunteer network with the right policies and incentives. Under the principle of “give a little, get a lot” our audience could be an added-value self-service.

Sustaining a part, a section, a portion of contents of a traditional media by donations would need to be transparent and to give recognizement to donors. It may be possible but it would need a change in many decision makers. Converting a part of our business in a foundation could be possible and these two examples are showing how it could be done.